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By Stephen Brown
The deciding to buy, promoting, and writing of books is a large within which advertising looms huge, but there are only a few books which care for e-book advertising (how-to texts excepted) and less nonetheless on publication intake. This leading edge textual content not just rectifies this, but additionally argues that faraway from being indifferent, the e-book enterprise in truth epitomises today’s leisure economic climate (fast relocating, hit pushed, severe pageant, fast technological swap, etc.).
Written via a powerful roster of popular advertising and marketing specialists, many with event of the booklet exchange and all proficient writers of their personal correct, Consuming Books steps again from the practicalities of publication advertising and takes a glance on the from a broader customer learn viewpoint. along with 16 chapters, divided into 4 free sections, this key textual content covers:
* a ancient overview
* the usually acrimonious marketing/literature interface
* the patrons of books (from e-book teams to bookcrossing)
* a attention of the tensions that either literary forms and dealers feel.
With anything for everybody, Consuming Books not just enhances the ‘how-to’ style yet offers the intensity that past experiences of e-book intake conspicuously lack.
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The procuring, promoting, and writing of books is a gigantic within which advertising looms huge, but there are only a few books which take care of booklet advertising and marketing (how-to texts excepted) and less nonetheless on e-book intake. This leading edge textual content not just rectifies this, but additionally argues that faraway from being indifferent, the publication enterprise in truth epitomises today’s leisure financial system (fast relocating, hit pushed, extreme pageant, speedy technological switch, and so on.
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Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research) by Stephen Brown
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